A local salon owner is looking to expand her business — not into new cosmetic treatments but into coffee and fashion.

Misty Stetz, owner of Urban Endz Hair and Art Studio, will open a coffee shop adjacent to her Main Street hair salon this weekend.

“We wanted to open it because our clients are here for a long time,” Stetz said. “It’s a little more convenient for them to do something while waiting.”

Urban Endz occupies two side-by-side spaces in a strip mall with the hair salon on the side closest to Utah Avenue and the coffee shop and a clothing and jewelry boutique, which Stetz opened six months ago, in the other.

“It’s two separate stores, combined by a doorway,” she said.

The boutique and the cafe area occupy the same space and operate under the same name as the hair salon. The boutique sells a variety of clothing items, jewelry, purses, and some kids’ and men’s clothes.

“It’s more rock-n-roll style — not pink, frilly clothes,” Stetz said, explaining she doesn’t intend to compete with Delicious, a women’s clothing boutique in the adjacent strip mall. “She’s got full outfits like jeans and shoes. Mine is more unique, different stuff, something to give as a gift to someone.”

Even though the coffee shop wasn’t ready to open at the same time as the boutique, Stetz thought she would get a jump start on the clothing aspect of Urban Endz. Once the coffee shop opens, she said she’ll advertise the three businesses together.

“As of now, the boutique has been doing well by word of mouth,” said Stetz.

The coffee shop will sell smoothies, teas, cupcakes and biscotti, in addition to coffee. Some of the teas will be organic, and Stetz said all snacks will be healthy, such as dehydrated fruit.

“We have some power fruit drinks and smoothies that are healthy,” Stetz said. “We’re trying to go healthier on the treats — minus the cupcakes.”

Urban Endz will be the only sit-down coffee shop in Tooele City, following the closure of Jo to Go Cafe & Deli in November 2007. The only other gourmet coffee outlet in town is the drive-thru Jana’s Java.

“We will attract a different clientele from Jana’s,” she said. “People who are getting coffee early in the morning and driving through will go there. This is more of a mingling area. Moms can hang out here and have coffee and meet people.”

Located in the strip mall that also houses Hollywood Video, Stetz’ businesses have seen some foot traffic, but not as much, she speculates, as if they were further downtown.

Stetz, who has owned Urban Endz for two years, said all three of her businesses fit into a common theme driven by her personality. This is reflected in how she’s decorated with diamond plating, orange and green tones and zebra prints.

“I want people to feel happy when they come in,” Stetz said. “It’s a friendly environment — so men aren’t scared away.”

She believes these businesses will work together because they’re unique and offer something more to do for people waiting for a hair appointment or wanting a cup of coffee.

“I think we’ve gotten enough people who have moved in from bigger cities who want more businesses downtown,” Stetz said. “They are more accepting of new ides and maybe this will bring a little bit of the big city here.”

Missy Thompson: missy@tooeletranscript.com